..improvements to something Have a contrast word in 3.1 when describing the 'drawback'. 'satisfied' and 'dissatisfied' confused. two times - twice the number one third satisfied - two thirds disgruntled It implies - Unclear what 'it' refers to - possibly the lack of user friendliness? 'tends to' is used when you are unsure; with the sales trends you are sure that there is a drop. unsatisfactory / dissatisfied More detail needed in the recommendations.
Generally good, although some content is confusing as you use 'satisfied' rather than 'dissatisfied'.
1. Introduction 1.1 Background This report is requested by Gary Connick , the marketing manager of H&F Electronics on 28 March 2011. The report concerns the performance of H&F MP3 players. 1.2 Purpose The aim of this report is to suggest affordable improvements in the underlying problems that would satisfy both consumers and the management. 1.3 Outline The report contains the method and findings of a questionnaire survey. M&D Marketing Research Company was used to conduct a market survey and prepared the data. 200 H&F MP3 users and iGADGET MP3 users were interviewed respectively.
2. Procedure
Data for this report were gathered from 1 to 18 April 2011. The topic of MP3 performance was researched online, and then a questionnaire was designed to collect customers opinions. Two hundred customers were sent the the questionnaire on the 5 April, and fifty-six returned it before the deadline on the 8 April. Five of the questionnaires were not completed correctly, and have not been included in the data analysis.
3. Findings 3.1 Overview According to the Table 1, the majority of H&F MP3 and iGADGET MP3 users are satisfied with the sound quality. Nearly two-thirds of H&F MP3 users are contented with the battery life while only one-third of iGADGET MP3 users are happy with it. There are also several drawbacks of both MP3 players. 3.2 Design Most of iGADGET MP3 users are satisfied with design while two times the H&F MP3 users are contented. A possible explanation for the result is that there is a limited colour range with black and white only. With less choices available, consumers tend to choose other brand name which eventually affects the sales performance of H&F MP3. 3.3 Function Just over one-third of H&F MP3 users are disgruntled with the functions while approximately two-thirds of iGADGET MP3 users are satisfied with the functions. One possible reason may be because H&F MP3 users are required to install a software program to transfer music files onto the MP3 players. It implies that consumers are likely to switch brands. 3.4 Headphone There were around one third of H&F MP3 users satisfied with the headphone quality. The reason behind that is possibly the factory lack of quality control. Our brand reputation may be decrease due to the quality issue. Thus, customers may lost their confidence to use our brand's products. 3.5 Market share decreasing The market share of H&F Company tends to drop from 23% to 13% while the market share of iGADGET improved from 56% to 63% between March, 2010 and February. This might be because of previous problems mentioned and the image of the spokesperson in H&F Company. Since the TV star is old and consumers may associate with the old image on H&F MP3, it may weaken the overall image of H&F MP3 and drop its market share.
4. Conclusion The unsatisfied performance was caused by the design, functions and headphone quality. Because of these problems, our brands' marketing shares are decrease in these few years. In order to prevent the same problems in the future, our company will improve quality and performance quickly and consider customers' suggestions.
5. Recommendations 5.1 Design In view of the limited color range and the size of H&F MP3 players, it is recommended that more color and a small and light design should be provided. It would make more attractive to the consumers.
5.2 Functions
It is suggested that the procedures of transferring music files should be modified and a drag-and drop method should be adopted. It would be more user-friendly and satisfy consumers.
5.3 Headphone quality
To reduce the defective rate, a tighter quality control should be implemented. This could further improve the satisfaction of consumers.
5.4 Market share decreasing
To reverse the situation, it is advised that changing to a younger celebrity endorser can rejuvenate the brand.
..improvements to something
Have a contrast word in 3.1 when describing the 'drawback'.
'satisfied' and 'dissatisfied' confused.
two times - twice the number
one third satisfied - two thirds disgruntled
It implies - Unclear what 'it' refers to - possibly the lack of user friendliness?
'tends to' is used when you are unsure; with the sales trends you are sure that there is a drop.
unsatisfactory / dissatisfied
More detail needed in the recommendations.
Generally good, although some content is confusing as you use 'satisfied' rather than 'dissatisfied'.
1. Introduction
1.1 Background
This report is requested by Gary Connick , the marketing manager of H&F Electronics on 28 March 2011. The report concerns the performance of H&F MP3 players.
1.2 Purpose
The aim of this report is to suggest affordable improvements in the underlying problems that would satisfy both consumers and the management.
1.3 Outline
The report contains the method and findings of a questionnaire survey. M&D Marketing Research Company was used to conduct a market survey and prepared the data. 200 H&F MP3 users and iGADGET MP3 users were interviewed respectively.
2. Procedure
Data for this report were gathered from 1 to 18 April 2011. The topic of MP3 performance was researched online, and then a questionnaire was designed to collect customers opinions. Two hundred customers were sent the the questionnaire on the 5 April, and fifty-six returned it before the deadline on the 8 April. Five of the questionnaires were not completed correctly, and have not been included in the data analysis.
3. Findings
3.1 Overview
According to the Table 1, the majority of H&F MP3 and iGADGET MP3 users are satisfied with the sound quality. Nearly two-thirds of H&F MP3 users are contented with the battery life while only one-third of iGADGET MP3 users are happy with it. There are also several drawbacks of both MP3 players.
3.2 Design
Most of iGADGET MP3 users are satisfied with design while two times the H&F MP3 users are contented. A possible explanation for the result is that there is a limited colour range with black and white only. With less choices available, consumers tend to choose other brand name which eventually affects the sales performance of H&F MP3.
3.3 Function
Just over one-third of H&F MP3 users are disgruntled with the functions while approximately two-thirds of iGADGET MP3 users are satisfied with the functions. One possible reason may be because H&F MP3 users are required to install a software program to transfer music files onto the MP3 players. It implies that consumers are likely to switch brands.
3.4 Headphone
There were around one third of H&F MP3 users satisfied with the headphone quality. The reason behind that is possibly the factory lack of quality control. Our brand reputation may be decrease due to the quality issue. Thus, customers may lost their confidence to use our brand's products.
3.5 Market share decreasing
The market share of H&F Company tends to drop from 23% to 13% while the market share of iGADGET improved from 56% to 63% between March, 2010 and February. This might be because of previous problems mentioned and the image of the spokesperson in H&F Company. Since the TV star is old and consumers may associate with the old image on H&F MP3, it may weaken the overall image of H&F MP3 and drop its market share.
4. Conclusion
The unsatisfied performance was caused by the design, functions and headphone quality. Because of these problems, our brands' marketing shares are decrease in these few years. In order to prevent the same problems in the future, our company will improve quality and performance quickly and consider customers' suggestions.
5. Recommendations
5.1 Design
In view of the limited color range and the size of H&F MP3 players, it is recommended that more color and a small and light design should be provided. It would make more attractive to the consumers.
5.2 Functions
It is suggested that the procedures of transferring music files should be modified and a drag-and drop method should be adopted. It would be more user-friendly and satisfy consumers.
5.3 Headphone quality
To reduce the defective rate, a tighter quality control should be implemented. This could further improve the satisfaction of consumers.
5.4 Market share decreasing
To reverse the situation, it is advised that changing to a younger celebrity endorser can rejuvenate the brand.